SEO Course Syllabus

Introduction

Whether you are just starting or a seasoned professional looking to stay ahead of the curve, our SEO course syllabus will help you towards digital excellence. Our SEO course syllabus starts with basics of Google analytics, technical page optimization, content creation, blogging, keyword research and then proceeds to advanced concepts in SEO.

Our SEO course syllabus is designed in a structured way to teach SEO basics along with important technical aspects, including analytics tools and URL management. With the help of our top-notch SEO course syllabus, you can easily understand how search engines work and how to enhance web structure and architecture for better search performance.

By learning our SEO course syllabus, not only can you increase your knowledge, but also you can easily change the trajectory of your digital career. For more enquiries, ring us at 94449 23025 or visit https://www.ficusoft.in/contact-us/.

SEO Course Syllabus

Module 1 – Basics of digital marketing

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How Internet Marketing Works?
• Traditional Vs. Digital Marketing
• Significance Of Online Marketing In Real World
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation
• Converting Leads
• Performance Evaluation

Module 2 – Analysis and keyword research

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Analysis
• Choosing Right Keywords To The Project

Module 3 – Search engine optimization

• Introduction To Search Engine Optimization
• How Search Engine Works?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing

Module 4 – On page optimization

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Optimize SEO Content
• Check For Copy scape Content
• Landing Page Optimization
• No-Follow And Do-Follow
• Indexing And Caching
• Creating Xml Sitemap
• Creating Robot.Txt
• SEO Tools And Online Software

Module 5 – Off page optimization

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Authority, Backlinks
• Do’s & Don’ts In Link Building
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Press Release Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting

Module 6 – SEO updates and analysis

• Google Panda, Penguin, Humming Bird Algorithm
• How To Recover Your Website From Google Penalties
• Webmaster And Analytics Tools
• Competitor Website Analysis And Backlinks Building
• SEO Tools For Website Analysis And Optimization
• Backlinks Tracking, Monitoring And Reporting

Module 7 – Local business and listing

• Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
  Right To Your Business
• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Placing Web Site On First Page Of Google Search
• Lean To Make Free Online Business Profile Page
• How To Make Monthly Basis Search Engine Visibility Reports
• Verification On Listing , Google Reviews

Module 8 – Creating a new simple website

• Creating A Simple Website For Your Business/Work Using Html Coding

Module 9 – Email marketing

• Using Bulk Email Service To Boost Your Business

Module 10 – SMS marketing

• Using Bulk SMS Service To Boost Your Business

Module 11 – Live practical

• Live Practical Experience

Module 12 – Interview preparation

• Resume Preparation
• Interview Question Preparation

Conclusion

Our SEO course syllabus is specially designed to provide a niche perspective on SEO, encouraging the students to master the SEO techniques, overcome the cut-throat competition and come up with unique and innovative solutions to common issues. Our SEO course syllabus is the ideal choice for people looking to go deep into the SEO concepts. Our SEO course syllabus will equip you to effectively handle diverse changes in the ever-changing world of digital marketing. Our SEO course syllabus will help you streamline your career objectives and enhance your competitiveness against other websites. Catch our training programs and webinars live through https://www.facebook.com/ficusofttechnologies/.